Magento 2 Tutorials

How to Manage Newsletter Subscribers in Magento 2

Your most important lead generation resource is your Newsletter subscribers list. Effectively managing the subscriber list is very crucial.

In this tutorial, you’ll learn how customers subscribe to your store’s newsletters, and how to manage the newsletter subscriber list in Magento 2.

This is the last part of our series on configuring Newsletters in Magento 2. We’ve previously discussed how to add newsletter templates and how to configure newsletter queues in Magento 2.

How Customers Subscribe to Your Newsletters

Depending on which theme you’re using for your Magento 2 ecommerce store, the position of the Subscribe box will vary.

In the default Magento theme, the Subscribe box is in the footer of the web site.

Subscribe Box on Store Web Site

When a customer subscribes to your newsletter, you can see them in the subscribers list.

To view the subscribers list, go to Marketing => Newsletter Subscribers (under Communications):

Newsletter Subscriber Submenu in Marketing

You’ll see the list of all newsletter subscribers:

Newsletter Subscribers List

How to Manage the Newsletter Subscribers List

You can add unsubscribe users, delete them from the subscribers list or export your subscribers list from the Magento 2 backend.

To manage the subscribers list, go to Marketing => Newsletter Subscribers (under Communications).

Choose Bulk Action

Select the users you want to make changes for and from the Actions drop-down list choose:

  • Unsubscribe to unsubscribe the users from your newsletter subscribers list.
  • Delete to remove the users from your newsletter subscribers list.

You can export your subscribers list to a file in CSV or Excel XML format. Choose the format you want to export the list in from the Export to: drop down list and click on Export button.

Export Subscribers List

Hence we come to the end of our series on configuring Newsletters in Magento 2.

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